Apple is currently in talks with OpenAI and Anthropic to power the next generation of Siri using their large language models (LLMs).
According to recent reports, Apple is exploring the use of rival companies’ AI models—such as those from OpenAI and Anthropic—due to internal challenges and delays in developing a new and more intelligent version of Siri. This marks a significant strategic shift for Apple and comes after changes in the company’s AI leadership and the noticeable absence of Smart Siri during the recent WWDC conference.
At WWDC 2024 last year, Apple showcased a much more advanced version of Siri, promising a revolution in voice assistants. However, the company is now struggling to deliver on that promise. Following an official delay of the new assistant’s release in March 2025, Bloomberg now reports that Apple is negotiating with OpenAI (creator of ChatGPT) and Anthropic (creator of Claude) to use their large language models to power the next-generation Siri.
Building Smart Siri with Help from OpenAI or Anthropic
According to the new reports, Apple has asked OpenAI and Anthropic to train versions of their models to run on Apple’s secure “Private Cloud Compute” infrastructure. Apple’s new team is testing these models alongside Google’s Gemini to evaluate their performance in executing commands, with Anthropic’s Claude model reportedly showing the most promise so far.
Apple has faced major setbacks in developing its own in-house AI models. These issues have been so severe that, according to informed sources, Apple CEO Tim Cook has lost confidence in John Giannandrea, the former head of AI, and has handed over leadership of the Siri team to Mike Rockwell, who previously led the successful Apple Vision Pro project.
Craig Federighi, Apple’s Senior Vice President of Software Engineering, is also now playing a more prominent role in this area. At WWDC 2025, the absence of Smart Siri was evident, and Greg Joswiak, Apple’s Senior Vice President of Marketing, candidly admitted that the technology still “hasn’t met our quality standards.”
This approach echoes Samsung’s current strategy. Samsung relies primarily on Google’s Gemini model—alongside some internal software—for its Galaxy AI features. Apple’s potential full reliance on a third-party company for Siri’s core functionality would represent a major shift in direction for a company that has traditionally emphasized building proprietary technology.
