Using artificial intelligence, Hollywood agency and tech startup aim to protect artists


The use of AI and how to protect these assets was a major point of contention in last year’s actors strike. Even after a deal with the Screen Actors Guild-American Federation of Television and Radio Artists, the actors’ union, was ratified, some performers remained dissatisfied with the AI protections. The contract, for instance, does not prohibit studios from populating screens with “synthetic fakes,” which can be created through AI by melding recognizable features from real actors to fabricate a character.



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